Using Social Media Locally

To me, this is an excellent 'hit list' of social media tools local retailers and business can do to tap into their more limited geographical markets.  Organizing and implementing a nationwide or even international social media strategy, one that targets millions of consumers, is such a massively different game.  But the large scope of corporate social strategy shouldn't scare away smaller, more localized businesses from taking part.  As the article points out, the question is really how to find the people around you that matter.  Online tools are getting better and better about locating these people and for the most part, with their consent.  And even if a person is not directly interested in your service or product, they could be still interesting in having a discussion with you. Just as you might on the street, find them, approach them, have a conversation.