Ah yes, the search wars continue. Google just announced it will be releasing a real-time search feature as part of its traditional search results in response to a similar announcement from Microsoft's Bing. This basically means users will have the ability to see results as they are happening (such as Tweets and other posts), right in their search results. Simple enough. However, as the article suggests, its significance will be large. Brands will have to be more conscious than ever with how they are being discussed in the marketplace.
While this may seem a bit invasive to some brand managers or senior VPs, it's clearly just another inevitable step towards transparency from the user's standpoint: something, I'm sure, all saavy web users will appreciate.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment