Going Mobile

2010 will almost certainly bring us a new variety of mobile devices and applications bred from the deepest pockets of our global conglomerates. Advertising, marketing, consumer demand, personalization, will all continue to grow dramatically with our little devices.  A notable application that will join with the new Google Android mobile operating system, Iphone, and others is Layar.  This application teams up with the system's GPS and Camera technologies to essentially give you heads up display info on shops, stores, buildings, and other location based items in real time.  The purpose is to essentially give you a digital, information read out of your current live environment.  Pretty cool if you ask me.

However, I'm cautious of how consumers will react to the increasing saturation of mobile advertising.  We are all ready inundated with ads on TV, movies, internet, radio, magazines, and pretty much anywhere else you look, which is not my complaint, that's how it works and it does work.  But at the same time, consumers have to filter out a large percentage of the messages they receive, and have become increasingly better at ignoring messages that aren't relevant to them.  And this isn't new, it has just been accelerated.  Advertisers will have to combat this effect by digging even deeper into personalization and customization as not to turn off their fickle audiences, or worse, be ignored.  As for me, I do ponder what's on the horizon.  In 10 years, will ads be streaming across my contact lenses?