This is a great hit list of 30 items to consider when formulating or analyzing a social media strategy. Here are a few of my favorites.
4. Put your website's content to work. Want to draw more traffic to your website? Help spread the word by encouraging visitors to share content they enjoy. GotCast, a website that connects television casting directors with aspiring actors, draws new visitors by posting audition videos on Digg and allowing others to share video links on the site. One way to promote the sharing of your site's content is to install a widget, such as AddThis, that automates linking to popular sites.
Seems obvious, right? Well, amidst all the conversation, it can be sometimes lost that your website is still your fundamental online marketing tool. And building bridges to it is still a top notch way to drive acquisitions.
13. Make amends with dissatisfied customers, quickly. Andy Carlson, owner of an Ace Hardware store in Denver, once came across an angry Twitter update from a customer who had bought a tool that broke after one use. He resolved the issue in a matter of minutes by referring the customer to an area store and notified him of Ace's lifetime guarantee. Best of all, he was able to catch the complaint after store hours—and prevent negative word of mouth.
More important than ever with the speed of information flow.
28. Boost your credibility by helping others. For service providers, establishing yourself as an expert in the field can bring in a steady stream of business. LinkedIn's Answers feature enables business owners to do just that. Heidi Cool, a Web design consultant in Cleveland, browses LinkedIn Answers for inquiries related to her industry and spends one to two hours per week answering them. In one month, she generated 29 leads for her services directly from her responses.
Customers want companies that truely are interested in their well being, and being seen as a business partner can be invaluable to lead generation.
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