Monday, November 30, 2009
Online Job Search Tools
I've been a bit skeptical about these types of services for awhile, but I am taking the plunge and trying JobFox. It's an interesting take (although underdeveloped) on mapping out a job candidate. The main reason I signed up for this $20/month service, is it seems a lot of employers are using to collect resumes, and it does make it easier for me to apply for specific jobs. My only complaint is that its decision or matchmaking system is a bit flawed or over simplistic. Other ideas welcome.
About this blog
In an effort to both exercise some skill sets and have some fun, I will be regularly posting what I consider to be interesting events and opinions in marketing, media, technology and general business areas. Feel free to add some thoughts or other related feedback. Thanks for tagging along!
Evan
Evan
Resume
CAREER TARGET:
Mid-level Marketing Management/Strategic Analyst
Interactive - Account & Project Management - Media
MBA Strategic Marketing Manager offering 6 years of business experience coupled with a valuable background in economics and entrepreneurship. Strategy-minded, innovative and analytical; excellent skills in a variety of on-line and traditional marketing practices. Proven success initiating and spearheading client or department centric ventures that result in increased profitability and competitive advantage. Deeply goal-driven, energetic, and self-motivated; natural leader and strong team player.
Core Competencies & Qualifications:
Interactive and Traditional Project Management - Leadership & Strategic Management
E-Commerce & Usability - Pricing Strategies - Management Reporting
Marketing Metrics and Statistics - Client Management - Media and Advertising
Consumer Behavior and Trending - Business Development and Consulting
Market Segmentation & Research
EDUCATION:
University of New Hampshire, Portsmouth, NH
Marketing Management Workshops (2008)
- Mastering Multiple Projects
- Strategic Influencing
Whittemore School of Business and Economics, University of New Hampshire, Durham, NH
M.B.A., Concentration: Marketing and Entrepreneurship (2005)
- Graduated with Honors
- 100% Self-Financed Degree
- Received Graduate Assistantship in 2004-05 Based on 1st Year Academic Performance
Clark University, Worcester, MA
B.A., Economics, Concentration: Ethics and Public Policy (2001)
EMPLOYMENT HISTORY:
Bresette & Company, Portsmouth, NH
5/07 – 2/09
Account and Interactive Manager – Managed many of the agency’s largest clients. Coordinated and managed deliverables, copy writing, creative production, estimates, client correspondence and meetings. Contributed key input toward the strategic development of accounts. Managed IT infrastructure and other technical aspects of the company, including: computer networking, technical support, server maintenance and software application. Additional responsibilities included development of new business proposals, search engine marketing, web analytics, consulting, interactive project management and production assistance.
Director of Media Services – Managed media direction, buying, planning and research for all agency clients. Media clients included financial institutions, banks, consumer brands, professional services, real estate associations and government agencies. Developed promotional activity, created media proposals, researched innovative media methodologies and technology, negotiated pricing and placement and implemented metrics to evaluate campaign success.
Key Contributions
- All-inclusive branding and marketing projects included Dare Mighty Things (www.daremightythings.com), Seascape Capital Management (www.seascape-capital.com), and Direct Capital (www.directcapital.com).
- Effectively managed annual media spend including over $6m. Developed and executed annual awareness campaigns for Wentworth-Douglass Hospital (Dover, NH) that resulted in a 45% market share increase in total awareness over 3-4 years.
- Successfully designed and implemented new, internal information architecture at Bresette + Company including a central file server, and comprehensive data security strategy to meet growing requirements.
Stonewall Kitchen, York, ME
12/05 – 5/07
E-Commerce Coordinator – Managed and coordinated E-Commerce activities and online retail sales. Primary responsibility entailed managing the Linkshare affiliate program, which included growing affiliate relationships, negotiating special placement and commission rates, producing a weekly affiliate e-newsletter and the company-wide reporting of affiliate sales. Other responsibilities included managing and posting online retail, researching and engaging search and promotional partners, analyzing reports of website sales activities and management of email marketing campaigns and corresponding analytics.
Key Contributions
- Expanded total affiliate relationships to over 1,500 from 450.
- Affiliate program grossed over $750,000 in sales in 2006, a 47% increase from the previous year, with no additional expenses.
- Assisted in growing internet sales (4 person team) 350% YOY in 2006 with no additional funding.
Bresette & Company, Portsmouth, NH
7/04 – 11/05
Professional Internship – Produced and edited company press releases regarding new clientele and project initiation. These releases appeared in local print and web media. Assisted personnel with marketing research and analysis including formulating questionnaires and conducting surveys. Managed IT infrastructure including researching and choosing a new IT partner to help assist with day to day items as well as purchasing and implementing new back-end hardware and software. Other day to day tasks included items such as media research and negotiation, materials production and management and search engine research.
Liberty Mutual, Portsmouth, NH
9/04– 3/05
Consultant – Under the direction of the Manager of IT Service Management, conducted industry-based research to determine a set of industry best-practices for IT problem management. Completed a comprehensive compare/contrast analysis of Liberty’s IT problem management practices in order to develop client recommendations for improvement. Client was completely satisfied with results and was to pursue action based on recommendations.
Trade Partners UK, London, England
9/00-12/00
Government Internship – Worked with team of four to provide small business assistance related to exporting to the United States. Developed and produced a monthly newsletter to inform prospective business clientele of assistance programs and eligibility requirements. Daily tasks included maintaining a consistent information flow to clients, maintaining an accurate and current client database and providing general assistance to team members.
SKILLS:
Expertise in professional business writing in items such as business plans, new business proposals, press releases and strategic analysis reports. Education and experience with market research practices and software such as SPSS.
Experience with and affinity towards new business technologies both in software and hardware. Skilled with new web 2.0 applications and social media trends to promote business objectives. Proficient with all major Microsoft Office applications, Google and Yahoo search marketing tools, email marketing applications (Silverpop, Constant Contact, Vertical Response).
Additional experience with HTML editing, Photoshop, content management software and modeling/forecasting. Working knowledge of Microsoft Access and other database/data analysis applications such as WebTrends and Google Analytics.
Note: References available upon request.
Mid-level Marketing Management/Strategic Analyst
Interactive - Account & Project Management - Media
MBA Strategic Marketing Manager offering 6 years of business experience coupled with a valuable background in economics and entrepreneurship. Strategy-minded, innovative and analytical; excellent skills in a variety of on-line and traditional marketing practices. Proven success initiating and spearheading client or department centric ventures that result in increased profitability and competitive advantage. Deeply goal-driven, energetic, and self-motivated; natural leader and strong team player.
Core Competencies & Qualifications:
Interactive and Traditional Project Management - Leadership & Strategic Management
E-Commerce & Usability - Pricing Strategies - Management Reporting
Marketing Metrics and Statistics - Client Management - Media and Advertising
Consumer Behavior and Trending - Business Development and Consulting
Market Segmentation & Research
EDUCATION:
University of New Hampshire, Portsmouth, NH
Marketing Management Workshops (2008)
- Mastering Multiple Projects
- Strategic Influencing
Whittemore School of Business and Economics, University of New Hampshire, Durham, NH
M.B.A., Concentration: Marketing and Entrepreneurship (2005)
- Graduated with Honors
- 100% Self-Financed Degree
- Received Graduate Assistantship in 2004-05 Based on 1st Year Academic Performance
Clark University, Worcester, MA
B.A., Economics, Concentration: Ethics and Public Policy (2001)
EMPLOYMENT HISTORY:
Bresette & Company, Portsmouth, NH
5/07 – 2/09
Account and Interactive Manager – Managed many of the agency’s largest clients. Coordinated and managed deliverables, copy writing, creative production, estimates, client correspondence and meetings. Contributed key input toward the strategic development of accounts. Managed IT infrastructure and other technical aspects of the company, including: computer networking, technical support, server maintenance and software application. Additional responsibilities included development of new business proposals, search engine marketing, web analytics, consulting, interactive project management and production assistance.
Director of Media Services – Managed media direction, buying, planning and research for all agency clients. Media clients included financial institutions, banks, consumer brands, professional services, real estate associations and government agencies. Developed promotional activity, created media proposals, researched innovative media methodologies and technology, negotiated pricing and placement and implemented metrics to evaluate campaign success.
Key Contributions
- All-inclusive branding and marketing projects included Dare Mighty Things (www.daremightythings.com), Seascape Capital Management (www.seascape-capital.com), and Direct Capital (www.directcapital.com).
- Effectively managed annual media spend including over $6m. Developed and executed annual awareness campaigns for Wentworth-Douglass Hospital (Dover, NH) that resulted in a 45% market share increase in total awareness over 3-4 years.
- Successfully designed and implemented new, internal information architecture at Bresette + Company including a central file server, and comprehensive data security strategy to meet growing requirements.
Stonewall Kitchen, York, ME
12/05 – 5/07
E-Commerce Coordinator – Managed and coordinated E-Commerce activities and online retail sales. Primary responsibility entailed managing the Linkshare affiliate program, which included growing affiliate relationships, negotiating special placement and commission rates, producing a weekly affiliate e-newsletter and the company-wide reporting of affiliate sales. Other responsibilities included managing and posting online retail, researching and engaging search and promotional partners, analyzing reports of website sales activities and management of email marketing campaigns and corresponding analytics.
Key Contributions
- Expanded total affiliate relationships to over 1,500 from 450.
- Affiliate program grossed over $750,000 in sales in 2006, a 47% increase from the previous year, with no additional expenses.
- Assisted in growing internet sales (4 person team) 350% YOY in 2006 with no additional funding.
Bresette & Company, Portsmouth, NH
7/04 – 11/05
Professional Internship – Produced and edited company press releases regarding new clientele and project initiation. These releases appeared in local print and web media. Assisted personnel with marketing research and analysis including formulating questionnaires and conducting surveys. Managed IT infrastructure including researching and choosing a new IT partner to help assist with day to day items as well as purchasing and implementing new back-end hardware and software. Other day to day tasks included items such as media research and negotiation, materials production and management and search engine research.
Liberty Mutual, Portsmouth, NH
9/04– 3/05
Consultant – Under the direction of the Manager of IT Service Management, conducted industry-based research to determine a set of industry best-practices for IT problem management. Completed a comprehensive compare/contrast analysis of Liberty’s IT problem management practices in order to develop client recommendations for improvement. Client was completely satisfied with results and was to pursue action based on recommendations.
Trade Partners UK, London, England
9/00-12/00
Government Internship – Worked with team of four to provide small business assistance related to exporting to the United States. Developed and produced a monthly newsletter to inform prospective business clientele of assistance programs and eligibility requirements. Daily tasks included maintaining a consistent information flow to clients, maintaining an accurate and current client database and providing general assistance to team members.
SKILLS:
Expertise in professional business writing in items such as business plans, new business proposals, press releases and strategic analysis reports. Education and experience with market research practices and software such as SPSS.
Experience with and affinity towards new business technologies both in software and hardware. Skilled with new web 2.0 applications and social media trends to promote business objectives. Proficient with all major Microsoft Office applications, Google and Yahoo search marketing tools, email marketing applications (Silverpop, Constant Contact, Vertical Response).
Additional experience with HTML editing, Photoshop, content management software and modeling/forecasting. Working knowledge of Microsoft Access and other database/data analysis applications such as WebTrends and Google Analytics.
Note: References available upon request.
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